Would you work for free???
Please don't ask Photographers, Performers or other Artists to work for free! I have personally spent more than TEN YEARS honing my skills and there is nothing more insulting you can say to any artist than; "There's no budget but the exposure will be great for you!"
This video may help explain:
Author Tim Kreider provides a template for a polite response to those who ask you to work for free:
Thanks very much for your compliments on my [writing/illustration/whatever thing you do]. I’m flattered by your invitation to [do whatever it is they want you to do for nothing]. But [thing you do] is work, it takes time, it’s how I make my living, and in this economy I can’t afford to do it for free. Thanks again for your kind words about my work.
I would like to add something along the lines of; "Please feel free to contact me when your budget allows for paying the artist". Or something less nice ;)
One last thing you may want to consider if you have a friend/relative who is a professional photographer - please do not casually ask; "Oh, and can you bring your camera to my party/event/wedding". If they want to bring it and take photos as a gift to you, lovely. But you wouldn't say to your friend who is a tax accountant; "Oh, and can you bring along your calculator?"
It just isn't good etiquette.